Macmillan Learning Rebrand
An application of Macmillan Learning’s new rebrand to their Achieve courseware screens.
Work Type: Openfield Work Fall 2025 | Branding
Applications: Figma
Project Summary
Intro
Macmillan Learning’s brand team had updated the main branding for their Achieve platform and marketing website. They wanted this new brand identity to evoke a sense of curiosity, imagination, and excitement; something that makes students eager to learn. Our task was to take the new branding and implement it into the Achieve courseware screens.
Process
As 1 of 3 UX designers carrying over the new rebrand changes, our main steps include:
Receiving rebrand files and assets and redesigning the Achieve login page
Using the new design system in Figma to update all typography, buttons, colors, menus, etc.
Facilitating multiple rounds of UX reviews with developers to ensure precise implementation of final rebranded designs
Impact
Carrying over the rebrand to the Achieve screens took a little over a month, and much of Macmillan’s team enjoyed seeing the “fresh coat of paint” on their old brand. The new brand features more vibrant, modern colors that jump out more than the old, desaturated colors.
We ensured all Achieve screens were using the same design language, maintaining consistency.
Rebranded Achieve Courseware Screens
Login Screens (Higher Institution on Left, High School on Right)
Course List + Course Home
Activity Diagnostics + Assessment Creation
Learning Curve: Instructor View + Student Activity
Assessment
E-book + Notebook
Reports and Insights + Learning Management System Link
Illustrations
Impact
Replaced outdated designs, inconsistent spacing around elements, and old colors that didn’t pass accessibility before
Unified all Achieve screens to have the same tokens, components, and visual language, fixing the issue that some people were using their own unofficial components on new projects.
Improved Macmillan Learning’s brand perception, making it more professional, modern, and fun
Takeaways
I facilitated a lot of UX reviews with the developers, and it was especially important to make sure to not use confusing language or jargon when writing specs. Using exact token names for colors, typography, and components reduced confusion among the dev team.
Communication was key during the rebrand overhaul process; the developers and I would Slack message asynchronously to make sure every part of a ticket was addressed.